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What is the Daughter-in-Law Sisterhood?

Let’s face it: We’re women. We love to talk. We like to share stories, vent, laugh, cry, and I’ll admit it … gossip with our closest pals.
Daughters-in-law aren’t that different from other women. They just have different problems and sensitive situations that they are handling. It’s hard to get the kind of understanding and advice you need from your sister-in-law, husband or even your own mother. Its 2010, and daughters-in-law have new issues.

New women join our online sisterhood every day. In 2008 in the United States alone, there were more than 2.1 million marriages. (US Census Bureau: http://www.cdc.gov/nchs/fastats/divorce.htm)
Women between ages 35 and 50 are the fastest-growing segment in online social media (Rapleaf.com, 2007) (http://www.mediareporttowomen.com/statistics.htm)
By 2010, women are expected to control $1 trillion, or 60 percent of the country's wealth, according to research conducted by Business Week and Gallup. “If social networking is the future, then the future is female” -CNET (http://news.cnet.com/8301-17852_3-10367040-71.html)

69.4 percent of women cite the Internet as the primary source for information to keep their household running with information on family activities, recipes, health news, and entertainment listings.
The Internet is the primary vehicle (62.3 percent) that women use to research products or services they may purchase

Want to get in touch with the thousands of women that make up the DILS? We offer flexible options for advertisers.